Saudi Electricity Regulatory Authority New Identity Launch

Rodyan delivered the Saudi Electricity Regulatory Authority's new identity launch on 1 December 2025 inside the authority's headquarters for 800 staff, designed as an interactive experience that staff walked through rather than a ceremony they sat in.

The new identity was both the material and the message: entry and exit gates with giant screens, a video wall, a hologram of the authority's logo, a spherical screen, a cinema room showing the authority's films, and two pavilions for identity applications and questions. Staff took part in interactive corners including Kahoot, a puzzle wall, ring toss and an instant-print photo corner, with live oud playing of the authority's sonic identity, Saudi hospitality, coffee and dessert corners and a food truck.

Because the headquarters stayed in operation, the gates, screens, installations and hospitality corners were built inside the building and 800 staff moved along a continuous route without interrupting work, while the identity was kept confidential until the reveal.

Rodyan added services outside the contract scope, namely the spherical screen, the cinema corner and token gifts, and delivered a final report documented with photos.